What Video Production Studio Services Can Do for You

Inspire Your Audience Through the Power of Video Storytelling

Video continues to be one (if not the) most important aspect of any organization’s marketing strategy. And for good reason. We are seeing the impact of video being felt across a wide range of industries as marketing leaders integrate video into their digital strategies and live events. This integration has become more innovative, with many businesses looking to augment their event-video experiences with animation, motion graphics, projection mapping, and much more. As technology and creativity are elevated, so are the audience's expectations. This is why having a video production partner who can turn your good idea into a great video experience is important. (like Stagedge – Boston’s premier full-service event production company)

Use a Video Production Studio to Make Your Product Videos Shine

Product videos are a great way to showcase top products, whether it’s chock-full of new features or a tried-and-true product you’re looking to feature in a new light. Highlighting products in a video is also a great way to get people browsing online to hit that “CTA” button. Research shows consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase and spend 45% more. That same research states that 64% of consumers purchase after watching branded social videos. With impressive numbers like that, why wouldn’t you want to increase your sales?

The ”secret sauce” to getting consumers to act on a product video is to have a clear visual message that is eye-catching and casts a professional tone. To accomplish this, you must have the time, the equipment, and the expertise in-house to make it all look great. Or you can hire a skilled video production studio to do the work for you. (like Stagedge – Creating immersive experiences for 50 years)!

Great lighting, professional sound, and the tech to edit and add effects will allow your company to showcase your products by showing them in action, and more importantly, give that product video a professional look that will make it stand out on your website or in the consumer’s social media feed.

Use New Tech to Stand Out

With 87% of marketers using video content in their campaigns, it can be challenging to get your video to stand out. Using a studio that can provide the latest in video technology can help tell your story in a different and engaging way.

Increasing image quality and screen resolution, the interactive possibilities of VR and AR, and non-traditional methods like projection mapping are all contributing to new and exciting brand experiences.

“Video technologies, by extension, are constantly evolving how you can convey your brand’s message visually,” said Mike Basteri, Sr. Vice President at Stagedge. “Increasing image quality and screen resolution, the interactive possibilities of VR and AR, and non-traditional methods like projection mapping are all contributing to new and exciting brand experiences.”

Whether using computer animation and motion graphics to emphasize key messages or creating an interactive experience, working with a studio gives you access to the technology you need to tell an effective brand story and bring it to life.

“What remains unchanged is the importance of storytelling, brand consistency, and audience immersion,” said Basteri.”

What is a Cyclorama Studio?

A cyclorama, sometimes referred to as a cyc wall or infinity wall, is a set design technique that gives the viewer the illusion of an infinite background. By using a curtain or wall background stretched tight in an arc, you can create the illusion of a sky within the video production studio.

This technique has its origins in 19th-century German theater and has carried into modern video production with a wide variety of uses. Creating a seamless background, whether for a product video or a stand-up shot of an actor delivering a key message about your company, the cyclorama allows a video production studio to use a wide range of lighting techniques and special effects, creating a polished look, unlike anything you can produce outside the studio.

One of the most common uses is in commercials, like this example for the iconic “Get a Mac” Apple campaign, but there are many other examples of commercials and music videos that also use creative lighting to give the background a smooth and seamless rich color. Look for a studio with a cyclorama if your company wants a video where the product will be front-and-center, portrayed in a sleek and simple way.

Endless Options with a Green Screen

The use of a green screen is one of the oldest video techniques around and is still in use today for good reason. This versatile technique allows you to show off a product or person with a background of your choosing. While some people associate green screen videos with a more artificial and less professional look, this is certainly not the case at a skilled video production studio, which can add animation, motion graphics, or stunning video to the background.

Access to the Experts

With video production tools readily available for purchase online, it can be tempting for a company to invest in high-end equipment to produce videos. While you may be able to sell the cost of the equipment, software, and time to the CEO, you’ll also need to hire or train someone to do all that work.

It’s easy to underestimate the value a professional studio staff brings to your video production efforts, but when you invest in working with a video production studio, you also get the specialists you need to make your video shine. More importantly, is the value it delivers to your company’s bottom line. Basteri said that when using a studio and professionals dedicated to video production, you get a higher level of service and a better-looking product in less time.

“To truly maximize your investment in video–in whatever form it takes–it’s best to start with your end goal in mind and ask two key questions: who is my audience, and what do I want them to think and feel about my brand?” said Basteri. “Go one step further than the simple answers like "I want them to buy my product" or "I want to increase brand awareness. Establish your end goals and then engage with a production partner that will bring the creativity, expertise, and capabilities to bring your ideas to life and achieve these goals.”

Explore Stagedge's State-of-the-Art Production Studio

Are you ready to inspire your audience through the power of video storytelling? Are you prepared to leverage the latest technology and tools to bring your video(s) to fruition? Are you ready to explore Stagedge’s state-of-the-art production studio?

Conveniently located just 30 minutes from Boston, our full-scale production studio and services give you access to world-class resources that will allow you to deliver the most unforgettable and compelling videos that will bring your story/vision to life!

- 1370 square feet

- Extensive inventory of lighting and grip equipment

- 17 ft high truss for lighting

- 100-Amp three-phase and 16-20 Amp Edison

- Flexible use spaces for hair/makeup, wardrobe, green room, production offices, etc.

- FREE Wi-Fi

- Kitchen

- Loading area

- Ample FREE parking

- Craft service support

- Experienced in studio management

- Convenient to I-93 and I-495

- 30 minutes from Boston

If you’re interested in learning more about the value a professional video production studio brings to your company, check out Stagedge’s video production capabilities, or reach out to us at any time - info@stagedge.com, 800.423.7830

Stagedge: Elevating Event Production Experiences for 50 years is proud to be one of Boston's premier full-service event production companies, dedicated to conceiving, creating, and executing immersive brand experiences through live, virtual & hybrid events, domestically and worldwide.