Is Your Sales Kickoff Brilliant—or Blah?

More than two years into the pandemic, you’ve probably already attended—or even hosted—an in-person sales kickoff (SKO) event. If so, you also know things have changed.

We’ve moved into a new phase. The ability to go virtual or hold hybrid events has decreased attendee interest in participating in in-person events. Similarly, some of the best and most in-demand speakers are prioritizing virtual events, either due to health concerns or to save time and money spent traveling.

Bottom line for event planners? Don’t wait until your SKO is right around the corner to address these obstacles. To avoid cancellations, low attendance, and the potential tech issues associated with hybrid events, you need to plan way ahead. In fact, in this new era, it helps to think of your annual SKO as a continually evolving process. If you push it aside all year and then rush to pull it together at the last minute, the poor quality will show—and you’ll be remembered for all the wrong reasons.

In this e-book, we’ll share some tips to take your next SKO to the next level, the level that will have your salespeople excited to sell more—and return next year.

Download the guidebook for the full read including:

• Strategy Development
• Re-thinking the Hybrid Experience
• Choosing Technology
• Budgets Have Changed
• Creating a “Run of Show”
• Putting Boots on the Ground