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Jumping Into Event Planning

By Stagedge Team | 2 min read
Jumping Into Event Planning

How to Setup Your Team for Success!

With our latest eBook:  From Discovery to Debrief: Walking Through Stagedge’s Client Journey



Here at Stagedge, we know that events require significant investment. On average, 21% of a CMO’s total budget is spent on events, and 63% of marketers expect to spend more on live events in the future. And money isn’t the only factor. Event teams will spend 6-12 months planning, setting up, and executing an engaging experience for their audience.

Given the amount of time and money spent on events, marketers and corporate event stakeholders are under pressure to do everything they can to make their event successful.

But how do you get started? When you’re staring down the barrel of a long process with high stakes, it can feel intimidating to jump in. You want to ensure you’re setting your team up for success and using your organization’s investment wisely. With that in mind, what’s the best move to kick off your event planning?

The answer lies in finding the right production partner.

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Choosing an Experienced Production Partner = A Recipe for Success

Your production partner should act as an extension of your team and provide the creativity and know-how needed to engage and delight your audience. To ensure you’ve found the right fit, make sure you ask a lot of questions during the vetting process.

When you first engage an event production company, they should demonstrate creativity, curiosity, and know-how during the vetting and discovery process.

If they’re diligent, the companies you’re evaluating will have questions for you, as well. The discussion will range from the hard facts of your event—budget and audience size—to more subjective questions about what you hope to achieve and what you want your attendees to feel. A good first indicator that you’ve found the right partner is that you’re both immediately open and candid with one another.

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Our Unique Discover and Engagement Process

In fact, openness is one of Stagedge’s chief differentiators. Even before you’ve signed a contract with us, we offer our expertise and ideas, and we’ll do our best to answer any questions you have with honesty and insight. We aim to be as transparent with you as possible because we believe that trust is essential to a great partnership and—ultimately—a key factor in your event’s success.

Stagedge’s unique discovery process is one of its chief differentiators. At every stage, we aim to be as transparent as possible to quickly create a foundation of trust and expertise with our clients.

In that spirit, we want to remove all the mystery from our discovery and engagement process. In our latest e-book, From Discovery to Debrief: Walking Through Stagedge’s Client Journey, we detail what you can expect as we learn more about each other, finalize the nitty-gritty details of your event, and create a project scope. Vetting production partners is daunting, but, as we do in every stage of event planning, we’ll equip you with the knowledge you need to make the right decision.

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Download the e-book to learn more about what it’s like to work with Stagedge. We’re excited to hear from you when you’re ready to get started.

Let’s bring your event to life.

With our all-inclusive, design-build process you can skip the headaches, cost increases and nonsense – we handle every detail from start to finish.