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Becoming Stagedge: 5 Key Questions Answered

By Stagedge Team | 2 min read
Becoming Stagedge: 5 Key Questions Answered

We’ve expanded our capabilities and expertise to include new technologies and production processes such as video & animation, projection mapping, virtual events and more.

And now we’re evolving something even more significant — our name. Below are five key questions that shed light on this change:

1. Why Is massAV Becoming Stagedge?

We are proud of our storied legacy, beginning as an audio-visual partner to universities and businesses in Massachusetts.

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Today, on that strong foundation, we are growing and transforming like never before. As our reach extends beyond New England—and our expertise beyond “AV”—we’re ready to share what we’ve known for some time: we’re much more than an AV company.

2. Where Does Stagedge Operate Today?

Stagedge is headquartered in Massachusetts, but our network of production experts spans the United States. We currently support clients worldwide, including markets such as California, New York, the UK and Europe. This expansion will continue as we invest and grow partnerships in key regions.

3. What Does the New Name Stagedge Represent?

We considered many options but kept returning to one critical element of our work: the audience experience. Every day we help major brands meaningfully engage their audiences.

From Live Productions to Videos and Virtual Events – every audience member wants to feel part of the action – to be immersed in the experience. The best seat in the house has always been the stage’s edge – whether that stage is in a convention center, a video window, or a custom virtual experience.

Our team really loved the idea of a brand name that is emblematic of our mission – Using technology and creativity to empower meaningful communication through immersive brand experiences.

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4. What is Changing, Aside From the Name?

So much has changed at massAV in the past few years. We’ve invested in state-of-the-art technologies—from LED to computer-generated virtual environments to world-class livestreaming solutions.

We also examined our production workflows and client-service commitments, making significant improvements. Our production experts remain the best in the business, and to support them we’ve reinvented our own brand experience.

As part of massAV’s evolution to Stagedge we modernised and strengthened our two most important offerings:

Production

Every audience interaction—video, virtual meeting or live event—must be unique, engaging and clear. We empower communication that is compelling and memorable.

We deliver the highest-quality content, backed by comprehensive production expertise.

Client Service

After 45 years, our clients have shown us they need a partner who multiplies the impact of their events, marketing, IT and leadership teams. That insight shaped Service 2.0—our digital-first, on-demand service platform.

Our transformation to Stagedge is a visible symbol of this new client-service approach.

5. Can You Define the Three Core Capabilities of Stagedge?

Staging

We combine technology and creativity to build immersive venues—live (convention centres, ballrooms) or virtual (websites, interactive platforms)—powered by state-of-the-art systems.

Content

We create videos, animations and presentation design, from concept to hosting and analytics, so your brand gets maximum value from each production.

Technology

Technology is the backbone of brand experience. From LED screens and projection mapping to broadcast-quality streaming, our in-house experts wield a wholly owned tech portfolio to deliver the experiences audiences deserve.


Stagedge: Creating Immersive Experiences for 50 years. Boston’s premier full-service event-production company, delivering live, virtual and hybrid experiences worldwide.

Let’s bring your event to life.

With our all-inclusive, design-build process you can skip the headaches, cost increases and nonsense – we handle every detail from start to finish.