International Sales Meeting

BioMerieux Stage

“It's been incredible. You can tell that the Stagedge team have passion for everything they do.”
Tiffany Hoyt - Event Specialist

'Wow' by the numbers


Virtual Attendees
Day Virtual Event
Countries Around the World
Virtual Event Experts

Executive Summary

bioMerieux is a worldwide leader in in-vitro diagnostics, offering microbiological testing solutions for medical and industrial applications. In 2021, they were seeking a production partner to transform their international sales meeting into a virtual event. An online experience that would educate, engage, and showcase a recent merger.

BioFire and bioMerieux have joined forces as one global brand and this year's sales meeting would be their first with the merged teams. To celebrate the unification of these two organizations, we developed the meetings theme “Come Together”.


bioMerieux came to Stagedge with the challenge of turning their in-person meeting into a virtual experience. They needed a production partner that could take this on from inception to execution and guide them along the way.

The bioMerieux team had no experience with virtual events and required the expertise and the white glove service Stagedge is known for.

The primary concern was the timeline. With only had 58 working days to produce the event. The Stagedge team jumped into action and collaborated directly with the bioMerieux team to bring the event to life on time and on budget.


Stagedge Expertise

Stagedge jumped in with our Executive Producer, Creative Director and Director of Experience to create the theme and design the creative elements for the virtual event.

Our technical team traveled for a site-survey and collaborated with the venue to develop the technical schematics needed to bring the stage production to life.

The production team conceptualized the stage design and developed a Covid compliant production plan, ensuring the venue was not only socially distanced but immersive and engaging for the virtual audience.

Our Art Director and Senior Solutions Engineer took the lead in the creative look and feel of the virtual venue website – powered by Brightcove.

BioMerieux Presenters

This large-scale, high-definition virtual event accommodated over 700  simultaneous viewers around the world. From the live entertainment to the dozens of breakout sessions, bioMerieux's 2021 Sales Meeting was a virtual event unlike any other. 

The branded broadcast leveraged the best of on-site live events with the powerful global reach of our livestreaming solutions - powered by Brightcove. 

While bioMerieux had not yet ventured into the world of Virtual Events before - their events team worked hand-in-hand with the Stagedge experts throughout the production process to become experts themselves.   


What biomerieux has to say

“Our executives today said, ‘These guys are outstanding!’ It’s a real testament to the open communication and relationship that we have built with Stagedge.” 

Tiffany Hoyt
Event Specialist