Live streaming or webcasting is a great way to help your event reach a wider audience. Whether it’s a product launch, major announcement, or customer conference, you want your event and your company to look great online. If you are looking to maximize your live event’s impact, be sure to check out this list which outlines how live streaming can take your message to the next level and help your event stand out.
Quality Production Makes a Good First Impression
Poor sound and video quality are two of the most cited reasons as to why live streaming audiences tune out and log off. While you’re planning your event and live stream, ensure your technology partner is using the right equipment and encoders to keep your stream smooth and high quality. Decide whether there will be music during the event and discuss securing the rights. Where will the equipment be placed? Is there adequate lighting in the room? Will your presenter be front and center, or off camera for most of the event? These are essential production questions your live streaming provider can help you answer in advance.
In addition, consider how the event will make your company look to the audience. Live streaming solutions should be able to provide integrated branding to keep your company in the picture, such as displaying your logo throughout the stream.
Companies like to imagine a sea of people watching their stream, hanging off the presenter’s every word. In reality, audience members are likely logging on at work, multitasking, and getting distracted by emails and texts. How do you keep them engaged when in some cases you are hundreds of miles away?
The best way to live stream your event is to think of it less like a lecture and more like a conversation. There are many ways to make your stream interactive, from conducting a Q&A to posting a poll and responding to results in real time. An experienced production company offering a live streaming solution can provide a number of options to keep audiences interacting with your content.
Think Beyond the Event
Putting together a live corporate event is a lot of work. When designing the program and how it will appear on your live stream, think about how you can maximize the event for future use. With some editing, many organizations find value in turning portions of the presentation into shorter videos to post on the corporate website and on social media. Your webcasting solution can help you make a recording of the event available to participants to watch later, either on your company website or a landing page where they log in to gain access. If you are using additional materials, like a slide show presentation, make that available too.
Let people know as you are promoting the event that these materials will be available as a resource. Giving the audience an added value will entice them to sign up, bring them back to your website, and help you spread your company’s message.
Ask for the Numbers
After all the effort your company put into creating an engaging live stream, don’t you want to know who watched it? Live streaming solutions can provide you with analytics after the event, such as how many unique users logged on to view and where those viewers were watching.
A live stream is an extension of your organization, so it is critical that the stream is well branded, high quality and engaging helps to reinforce the credibility of your organization and its mission. Our live streaming service works with customers to ensure the live streaming portion of the event is as compelling on a computer or mobile device as it is inside the event venue. If you have any questions about webcasting solutions, visit MAVLive.