NICE Annual User Conference

NICE is the global leader in helping organizations operationalize data to improve business performance, increase efficiency, prevent financial crime, ensure compliance, and enhance safety and security — recognized as a leading innovator serving more than 25,000 customers, including over 85 of the Fortune 100. Each year, NICE brings together more than 1,600 partners, prospects, and employees for its annual user conference, Interactions.

The challenge

In the weeks and days leading up to the conference, NICE rebranded itself and made a significant acquisition that cemented its place as the market leader. Interactions had to live up to both of these big moments and deliver an experience to match. NICE turned to Stagedge for the design and production of the event, including the general-session keynotes, breakout tracks, and product showcase.

The Stagedge solution

Stagedge designed an event as big as the news NICE had to share. The general-session stage dominated the space through a 15-by-75-foot projection screen framed by truss and LED lighting, ensuring there wasn’t a bad seat in the house. All content, video elements, and animations were created to take full advantage of that canvas. Disciplined stage management, sound technical direction, and beautiful lighting set the tone for a dynamic opening and for keynotes that carried beyond the ballroom. The product showcase was designed as an interactive journey — each booth wrapped in truss with LED lighting and designated by brand colors and signage, with attendees given a passport to document their journey and a chance to win a prize.

The outcome

The event was closely managed from initial design through the general-session closing, ensuring each key moment landed. Since 2011, Stagedge has been a preferred partner to NICE across their key programs, including the Interactions user conference, Americas Sales Kickoff, Global Sales Kickoff, and Investor’s Meeting.