Executive Summary

NICE is the global leader helping organizations to operationalize data to improve business performance, increase operational efficiency, prevent financial crime, ensure compliance and enhance safety and security. NICE is recognized as a leading innovator for the value they are providing to more than 25,000 customers, including more than 85 of the Fortune 100. When it comes to turning information overload into practical business value, no one else comes close to NICE.



Each year, NICE brings together over 1,600, partners, prospects and employees for their Annual User Conference – Interactions. In the weeks and days leading to the conference, NICE rebranded themselves and made a significant acquisition that cemented their place as THE MARKET LEADER. Interactions had to live up to both of these BIG moments and deliver a world-class experience. For this moment, NICE turned to massAV to help with the design and production of the event including the General Session Keynotes, Breakout Tracks and the Product Showcase.

Stagedge Solutions

Stagedge responded by designing an event as BIG as the news NICE had to share. The general session stage dominated the space through a 15’ x 75’ projection screen framed by truss and LED lighting that ensured there was not a bad seat in the house.  All content, video elements and animations were created to take full advantage of the canvas and deliver IMPACT with every click. Seamless stage management, sound technical direction and beautiful lighting set the tone for a dynamic opening experience and for keynote presentations and conversations that carried out of the ballroom and beyond.

The product showcase was designed to be an interactive journey exposing all attendees to the innovations possible through NICE and their partners. To continue the look from the general session, each booth was designed as a part of a solution pavilion wrapped in truss with LED lighting. Booths were designated by brand colors and signage that indicated location. Attendees were given a passport to document their journey and given a chance to win a prize.



The event was closely managed from initial design through the General Session closing ensuring each key moment was delivered upon. Since 2011, massAV has been fortunate to be a preferred partner to NICE for their key event programs including the Interactions User Conference, Americas Sales Kick-off, Global Sales Kick-off and Investor’s Meeting.