Analog Devices (ADI)
Analog Devices Global Sales Conference
1,500 attendees united for ADI's first Global Sales Conference in nearly two decades — capping a 20-year Stagedge partnership.
- 1,500Attendees
When the 2017 acquisition of Linear Technology nearly doubled Analog Devices’ portfolio and customer base, ADI wanted to bring everyone together to start building a larger future. They turned to Stagedge to conceptualize, plan, and produce their first Global Sales Conference in nearly 20 years — the first GSC for the new ADI.
The challenge
The differentiator at Analog Devices is innovation — it’s what sets them apart in their industry and what they require from their partners. The 2017 acquisition meant the company needed an event that could unite a much larger organization and signal a new beginning. The conference had to work across the expansive Marriott Palm Springs Resort, combining branded spaces, team-building activities, and training modules for 1,500 attendees.
The Stagedge solution
The message that great organizations are more than the sum of their parts was critical, so Stagedge crafted several video pieces delivered before, during, and after the event.
First, a personal message from Senior VP Martin Cotter, building anticipation and calling for each attendee to bring their energy and ideas. Second, a larger-than-life, three-screen opening video celebrating powerful global mergers and featuring the architects of ADI’s new beginning. And finally, a “look back” video highlighting the three-day event.
The overall experience combined branded areas throughout the venue, team-building activities, and training modules across the resort — an event the 1,500 attendees could feel, and one that still resonates today.
The outcome
ADI’s sales associates came away from the conference feeling unified and energized by the company’s growth and strength. Stagedge has partnered with ADI for more than 20 years on training and internal events, and the 2017 Worldwide Sales Conference marked a new beginning for that collaboration. Partnering on the event’s messaging and agenda let us offer expertise from a perspective they didn’t have, and our on-site staging and creative production brought this ambitious, wide-reaching project to life in a way that exceeded expectations.